That’s a new online marketing tool. It is a live notation system that allows you to determine whether a visitor, through his behaviour on the website, has the potential to be a prospect.
The goal is to make the visitor takes a positive decision (for example, a purchase if it’s an e-Commerce website) thanks to the use of the information gathered.

Why is it so simple?

Because you don’t even have to spend hours on your website trying to understand your visitors’ behaviour: it is automatically calculated and in real team thanks to perimeters to define yourself. You see immediately whether a visitor is interesting or not through his score!

You see, the scoring has nothing to do with magic… That’s just a significant portion of know-how, a pinch of number-crunching and you apply the finishing touch: the configuration of the scoring’s parameters! Because, after all you are in the best position to identify the behaviour of your website’s visitors!!